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Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.

Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.

Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

Cons: The lengthy survey you must complete before you sign up.

It is 100s of questions long and asks many probing questions about religion and moral views.

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